When star news anchor, journalist, mother of two, and former Miss America Gretchen Carlson spoke up about sexual harassment in the workplace, she had no idea what lay ahead. But now, inspired by her actions, the floodgates have opened and thousands of women are joining her to Be Fierce and reclaim their power against any abuse or injustice. In BE FIERCE, Gretchen shares her own experiences, as well as powerful and moving stories from women in many different careers and fields who decided they too weren't ready to shut up and sit down. Gretchen became a voice for the voiceless. In this revealing and timely book, Gretchen shares her views on what women can do to empower and protect themselves in the workplace or on a college campus, what to say when someone makes suggestive remarks, how an employer's Human Resources department may not always be your friend, and how forced arbitration clauses in work contracts often serve to protect companies rather than employees. Her groundbreaking message encourages women to stand up and speak up in every aspect of their lives. Gretchen also discusses why this fight will require both women and men working together to ensure that our daughters and sons will have a brighter future. BE FIERCE is a cultural movement and a motivating testament to what we can accomplish if we collectively decide to become warriors in the path for a better future. The time is now. Take back your life, your career, and your dignity.--Jacket.~The star news anchor recalls her career-risking decision to speak out against sexual harassment in the workplace, shares the stories of women who have faced similar challenges, and outlines recommendations from lawyers, psychologists, and other professionals on how to resist injustice.
When B2B technology ventures do not live up to expectations, it is due to the fact that they are losers in the start-up game of survivor called the Gorilla Game. In this contest, early-stage companies compete to become the undisputed marker leader - better known as the Marketplace Gorilla. In any technology market, the Gorilla Game is a winner-take-all competition, with the eventual market leader garnering more than 50 percent of the revenue and 75 percent of the profits. While one or two other sellers might survive and even profit, the invisible hand of the market will ensure that most other market participants will struggle to survive and even fail entirely. The winner of the Gorilla Game will be the seller that can hyperscale their sales operation so that the company can reach and close more companies than anyone else!--Back cover.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
For some people, the thought of quitting their day job to strike out on their own as an entrepreneur is exhilarating. For many others, it's terrifying. After all, a stable job that delivers a regular paycheck is a blessing. And not everyone has the means--or the desire--to take on the risks and responsibilities of working for themselves. But what if we could quickly and easily create an additional stream of income without giving up the security of a full-time job? Enter the side hustle. Chris Guillebeau is no stranger to this world, having launched more than a dozen side hustles over his career. Here he offers a step-by-step guide that takes you from idea to income in just 27 days. Designed for the busy and impatient, this detailed road map will show you how to select, launch, refine, and make money from your side hustle in under a month. You'll learn how to: brainstorm, borrow, and steal to build an arsenal of great side hustle ideas (Day 3); apply Tinder for Side Hustle logic to pick the best idea at any time (Day 6); learn, gather, or create everything you need to launch your hustle, then set up a real-life way to get paid for it (Days 13-14); start raking in the money by channeling your inner Girl Scout (Day 18); master the art of deals, discounts, and special offers (Day 21); raise your game: improve, expand, or make more money off your hustle (Days 24-26). A side hustle is more than just another stream of income; it's also the new job security. When you receive paychecks from different sources, it allows you to take more chances in your regular career. More income means more options. More options equal freedom. You don't need entrepreneurial experience to launch a profitable side hustle. You don't have to have an MBA, or know how to code, or be an expert marketer. You don't need employees or investors. With Chris as a guide, anyone can make more money, pursue a passion, and enjoy greater security--without quitting their day job.--Jacket.~A guide to launching a profitable entrepreneurial venture in less than a month shares practical exercises and inspiring stories about how to plan, launch, and refine a side business with minimal revenue and without having to quit a full-time job.